Alfred Sung is a rock star in the Canadian design scene. His signature clothing line, Pure Alfred Sung(®), offers upscale pieces to please even the most discriminating fashionistas. I have nearly every look from Spring and Summer 2010 collection that seamlessly take me from the supermarket to the Boardroom. The Pure line just keeps getting better and better. Available exclusively at Zellers, the fall 2010 collection is now in stores and I gotta say there are a number of must have pieces. Here is what I love most about Alfred:
- The Alfred Sung label has mega cache.
- The style is a great mix of sophisticated casual.
- The fabrics are amazing from silk blends to high tech rayons.
- The cut is perfect - everything fits so well.
- The details are beautiful with generous use of piping, satin trim and exposed zippers.
- The pieces mix and match exceedingly well.
- The layers add depth that is perfect for the Canadian climate.
- The line is easy care and mostly machine washable.
- Most pieces list for less than $40.00.
- Zellers has lots of Alfred Sung(®) promotions and great sales.
